Market Situation

With a female population that is in reproductive age (18-40) of 300 million India offers a major opportunity to pharmaceutical companies to vie for a share of business in that segment.

Perhaps many of the infertility patients who seek specialists support could have avoided the issue had they have been treated with proper nutrients and vitamins appropriately.

Many factors including changes in lifestyle, stress and the recent trend of late marriages contribute to infertillity this occurrence. While poor sperm count (41 percent) played a major role in male infertility, female infertility was caused mainly by polycystic ovarian disorder or PCOD (40 percent).

Theia will focus on generating business through marketing solutions that addresses above issues.